Fall/Winter Collection

No dialogue, and nothing to explain. Merch is the one thing King Palm makes that needs no defending, so the film gets to behave like a fashion film instead of an ad.

Sixty seconds, one move. A slow morning indoors out to golden hour on the street. That is the entire structure. The light does the work copy would otherwise be doing, warming across the minute so the last frame reads as a different hour than the first.

The clothes are shot as clothes. Crown snapbacks and beanies in black and navy, the black and white color blocked windbreaker, heavyweight hoodies carrying the crossed palms, the wordmark, Flavors embroidered in color. Held long enough to read the stitching.

I directed it and cut it, which is the whole advantage. You can shoot for the edit. Fewer setups, longer takes, and the nerve to hold on a walk instead of covering it.