I build the creative engine, and the software it runs on.
Creative direction, product, ecommerce, and the systems behind them. Six years building for King Palm, from national campaigns to internal tools running across 46,434 retail locations.
The Game x King Palm
The brand does not appear until forty four seconds into a fifty nine second spot. His story earns the product's entrance.
Read how it was made →
King Palm x Futurola
Designed to sell with the sound off. Built for trade show floors, where a buyer sees it from fifteen feet away and never hears the audio.
Read it →The in-house stack
Replacing $39,000 a year of SaaS, and keeping what was inside it
Store locator
The paid vendor said this could not be improved. On the same Riverside query it found twenty six shops. The replacement found sixty, and put a storefront photo on 97.5% of them for nothing.
Read the case →Sanja Live
I thought I was measuring a live show. I was measuring a checkout problem. $117,173 went into carts across twenty shows and $22,958 came out the other end.
Read the case →By people, the platform's own cart to checkout rate is a healthy 58 to 83 percent per show. By dollars it is 41 percent. The big carts are the ones being abandoned, which is why the unit matters.
Palm Circle
Finding the authorization hole before it moved real money
cannabis.kingpalm.com
Design it, write it, build it, ship it
Let's build something that has to work.
I work across creative direction, product, ecommerce and the systems connecting them. If you are building something that does not fit neatly inside one department, that is usually where I am most useful.
eddieluchembe@gmail.com →